cradle to waste-->cradle to cradle

I think McDonough and Braungart present a pretty interesting perspective on the future of the consumer lifestyle. Even the construction of their book shows a shift in ideologies from “cradle to grave” to “cradle to cradle.” They are proposing a total shift in everything that we take for granted everyday. They point out that even consumers don’t really consume a lot, we end up throwing most stuff away. So maybe the things that they’re suggesting we change the most is not the way we consume, but the way that we waste.